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  • 7 metrics to measure marketing results

    6 March, 2018

    Both from the marketing area and the general of the company should carry out a series of metrics of the results obtained to know the effectiveness of the actions put in place. KPIs are established and the ROI is demonstrated:

    1. VISITS TO THE WEBSITE

    This represents the total volume of website traffic and can give a global idea of the impact and scope of the same on the Internet. The fact is that the more visits you can attract, the greater the possibility of increasing sales.
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    2. INVESTMENT RETURN (ROI)

    It is the most important parameter in a general way. It focuses on discovering the profitability of each action, such as an advertising campaign. And even the profitability of the entire strategy. The formula to calculate the ROI is simple: income obtained – money invested / money invested.
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    3. COST PER SHARE / CUSTOMER ACQUISITION (CPA)

    This is another way of approaching it, that is, knowing how much it costs to make a sale or win a client. To do this, all marketing and sales expenses are divided by the number of conversions or new clients in that period of time.
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    4. CLIENT LIFE CYCLE RATIO / CAC

     This determines the total value that each client contributes compared to what was invested to achieve it. The higher the life cycle of the clients the more ROI is generated.
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    5. CONVERSION RATE OF NEW CLIENTS

    Or also called Conversion Rate, is one of the elementary metrics of digital marketing. With it, you can observe the users who actually get to perform actions on the web of all the traffic that arrives. The formula to obtain the conversion rate is:

    6. DIRECT MARKETING SALES.

    Those sales that come directly from the actions carried out by the marketing department or that have participated in a final phase of the commercial process are measured.

    7. SOCIAL MEDIA METRICS.

    The progression of:

    – Likes

    – Nº of followers

    – Nº of leads

    It can be done in a simple way by taking control of the Social Media Management strategy.

     

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