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  • 10 types of digital ads you have to know

    13 February, 2018

    Online advertising is one of the big areas that is developing at an accelerated pace, much more than the traditional one. Therefore, it is convenient to know what are all the types of ads that exist to advertise on the Internet:

    1. ADVERTISING ON THE GOOGLE SEARCH NETWORK

    Google Adwords is the most used search network to get traffic and conversions through ads, as you reach users looking for products or services similar to the one you offer.

    2. ADVERTISING DISPLAY WITH GOOGLE ADWORDS

    All those ads that you can include in a web, portal, blog, etc. as banner or interstitial (full page before showing the content of the web). You would appear in web pages and Google partners. It is ideal for those new brands that want visibility and conversions. Ads appear in millions of publishers (websites) associated with display inventory.

    3. VIDEO CAMPAIGNS

    The video is postulated as the most effective content and the content of the future. Achieves better CTR than traditional advertising. However, pre-roll ads are badly affected by ad blockers. So the key is to bet on Youtubers and native advertising on video. Here are the main types of video advertising.

    4. PUBLICITY FOR RESERVATION ON YOUTUBE

    It’s ads that work by reservation to appear in the banner of the main page of Google for 24 hours. You can pay for impressions or for a cost per fixed day that varies depending on the final format and the country from which it is requested.

    5. GOOGLE SHOPPING CAMPAIGNS

    These are ads that appear in the Google search engine in the purchasing section, a good option in terms of conversions for online and offline e-commerce.

    6. SOCIAL ADS

    It is one of the most current digital advertising formats. Social networks reach millions of users and you can easily segment. You have different options: Facebook Ads, Twitter Ads, LinkedIn Ads, Instagram Ads. If you want to know how to launch advertising campaigns on social networks, click here.

    7. RETARGETING

    Take advantage of the information of users that accumulate thanks to cookies to show more personalized ads to the user. Thus, they will be much more relevant and, above all, effective.

    8. MOBILE ADVERTISING

    Now all the ads must be thought, first of all, for mobile devices due to the fact that the mobile is the place where we spend most hours browsing the Internet.

    9. PUBLICITY OF DIRECT CONTRACT

    It is one of the ways to hire older advertising. It is based on finding the web pages that are most visited in your sector and contact the advertising department to ask for prices and advertising formats available on the web and, finally, reach an agreement.

    10. PUBLICITY THROUGH AFFILIATE NETWORK

    In this type of advertising, there are 3 roles: advertiser, webmaster and intermediary which is the affiliate network and puts the other two actors in contact helping to reach an advantageous agreement for both. It takes a commission, but it is a solution if you want to show your ads quickly. There are several platforms like Zanox, Amazon Associates or Rakuten Affiliate.

    The most important thing is that all the ads are responsive, that they adapt to any device where they are viewed, and that they are as non-invasive as possible so that they easily overcome the barrier of the AdBlockers.

     

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