8 digital marketing trends for 2018
In the first days of a new year there are many technological, strategic and creative trends that promise to consolidate in the coming months in the field of digital marketing. Getting ahead of these trends is elementary to follow the order of the day and be ahead of the competition.
Thus, for this 2018, the quality content and offer a non-intrusive user experience continues to prevail in the strategy of brands. These are the main trends for next year:
1. ADVERTISING NOT INTRUSIVE.
Native ads are and will continue to be the most used. This happens because users find intrusive advertising frustrating and irrelevant and brands opt for advertising mixed with content and displayed at a time when the user really looks for or needs it.
2. VISUAL WEB. 2. VISUAL WEB.
The importance of the visual remains increasingly clear. The contents displayed in a more visual and multimedia way make it much easier to interpret and increase the engagement of users. If you want to learn how to make a good web design, click here.
3. MICRO-MOMENTS THANKS TO THE MOBILE.
In 2018 the tendency to be connected 24/7 through smartphones will be further accentuated and the micro-moments will acquire greater importance as they allow evaluating the points where customers expect them to meet their needs with relevant information, independently of time or location.
4. CONTENT CURATION.
The content tends to be smart, more personalized and focused on the customer. With the excess of information on the Internet, all the content that goes to the client goes through a filtering process in which it is guaranteed that it will be relevant, unique and valuable for the online community.
This is going to be one of the most used techniques in 2018. The figure of the growth hacker will be extended, which is in charge of rapidly increasing the number of leads with the minimum possible investment.
6. DATA MANAGEMENT PLATFORM (DPM).
It is a tool that centralizes data that come from different channels. This offers very detailed and segmented information of the audience that will make it be used even more next year in the programmatic purchasing processes, for example.
In 2017 they have already had a great role as brand prescribers. But next year consumers will continue to trust them and brands will bet even more to include them in their marketing campaigns. Although they will triumph, above all, the “micro-influencers” who are specialized in small niches and have a more natural and direct message.
8. ARTIFICIAL INTELLIGENCE.
This is a field that continues to advance over the years and will begin to bear fruit to the extent that it can be applied to marketing strategies or the global strategy of business. New chatbots emerge, predictive analysis is improved, recommendation engines are increasingly optimized, natural language is generated and processed more effectively, etc. These applications will give good results next year.