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  • 8 ways to use neuromarketing to get visits on the web

    2 October, 2017

    Making a difference in digital is a constant struggle to keep or increase visits to a website. It is closely related to the user experience, which greatly helps to retain customers. Not only is it enough to have good design and quality content. In the process of perception affect many other variables that can be taken into account at the moment when a user observes a web and has a positive impression of it.



    Increasing visits to the web are not difficult if you pay attention to the following elements of your website:

     He bets for simplicity. This is the most important. It is wrong to think that the more elaborate the web is, the higher the level and quality. It is best to make it as intuitive and simple as possible to make life easier for the user. He will be pleased.

     Avoid giving a sense of urgency/despair. It may seem very obvious, but often discounts or offers are over-emphasized and can lead the customer directly to rejection and mistrust.

     Make it human. It has to be read between the lines that behind all this ‘showcase’ there is not a machine, but a human and hard-working team. For this, you can use a very natural and close language.

     Study colors well and call-to-action. Everything influences psychology when it comes to stimulating the brain. Each emotion is usually related to an emotion, for example, blue is associated with tranquility, green to growth, etc. So you must think well what you want to convey with the project selecting colors, typography and even visual structure. And do not forget to make the call to action stand out on the rest of the elements of the web.

     Think about the content. Try to make everything you write on the site attractive and professional. Therefore, the link baiting is often used to attract the curiosity of the readers with a title-hook.

     Take care of usability. And in particular to the effectiveness, efficiency and satisfaction of the web. For example, including a site map, a drop-down menu and navigation levels (so-called bread crumbs). Try, above all, to have the information of greater interest to less than 2 clicks of Home. All this with an adequate resolution and sizes of both the sources and the images. And that load fast, that is not little.

     Includes a section of opinions. Read reviews on the website can be very positive because it generates credibility towards your brand.

     Set up a strategy. Whether it’s SEO, branding, content or social networking. The important thing is that you know how to coordinate with each other and can be deduced from the main website to make it more complete and useful. This could bring more visits to your website.



    These tools can help you control the website design so you do not forget any details:

    1. UXPin

    It focuses on the user experience not only on the website, but also in the applications and contents of the brand. It’s worth from $19 to $99. Or if you want you can also use Balsamiq, which outlines a model very focused on the creation phase and structure of the web.


    2. Ucraft

    It is very intuitive and allows the design of the website in one place through draggable blocks that you can customize. It is free for a single website or, if not, worth € 77 a year.


    3. Typecast

    It allows you to access 5,000 fonts to help you decide the fonts for the web directly and very easily. But not only that, you can add all kinds of elements (images, text…) and preview it on different mobile devices. It is free.

    When it comes to doing a usability test directly with users, you can use UserVoice. With it, you can get feedback from people who surf the web and know how they behave.

    And if you want to sell more with the help of neuromarketing, here are 5 keys that can help you.

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