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  • 5 neuromarketing tips to sell more

    16 January, 2017

    Did you know that neuromarketing can help you sell more? This science studies the influence of cognitive tendencies on consumer decision making and this can be used to know how to please them at that time. Try to take advantage of those factors that stimulate the brain, the most primary stimulus that increase sales considerably.

    The massive presence of advertising is something totally normal in our day to day. The continuously exposure to advertising through different channels becomes increasingly intrusive and annoying. This big amount of advertisement may not really reach the goal of selling more, and the currently brief and concise ads begin to be valued by consumers. Trends change and marketing is adapting, so you ask yourself questions like: what is it consumers want? And this is where neuromarketing comes in.
    The reality is we are not as rational and logical as we think, but rather irrational and emotional. These five basic techniques can make the difference between sales success and failure:

    1. Be visual

    The brain responds more quickly to visual perception. Everything influences neuromarketing: the color of the room, the lighting, the fragance of the room, the texture of the floor or walls. The signage, the arrangement of the products, the words chosen by the seller. Everything you see and perceive around you influences in some way the purchase decision.

     Key: Using large images and videos helps stimulate consumer perception. That may be why companies are giving more importance to share multimedia content on social networks.


    2. Be kind

    We are social, we like to please and feel we are liked. The seller-consumer relationship is postulated as another point to be promoted, as this may mean that customers speak well of the products or services.

     Key: Smile and a good deal are elementary and powerful tools when it comes to being nice.


    3. Use emotion

    We need our messages beeing remembered by the consumer as well as make an experience of the purchase process. Many brands, for example Ikea, appeals to emotions and feelings in their ads. This does not serve to inform, much less, what they do is to generate the pleasant feeling about the brand and that you fall in love with how it is and what it conveys.


      Key: Fill your messages with emotion and try to evoke feelings. With the use of sensations, for the customer becomes easier to remember the moments, and ultimately, the brand.


    4. Be concrete

    Do not mess the customer offering many alternatives. The brain picks up simple ideas that are easy to recognize.

     Key: It is best to use visually ideas to turn complexity into simple and concrete thing for consumers.


    5. Make it personal

    The brain acts when it is personally involved in something, it worries about what happens to itself. Not talking about the product, but what the product could mean for the user or what the product can do for him.

     Key: Use natural language. Speak directly to the consumer to maintain a direct link with the client. Remembering their names and what they have acquired is another way to show the customer how important is for us.


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